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Hiring Strategy
March 2025
Why the best engineers never apply to your job posting — and what to do about it
The top 10% of engineers are employed, well-compensated, and not scrolling job boards. If you're only recruiting through inbound, you're competing for the remaining 90%. Here's how to reach the engineers you actually want.
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Compensation
February 2025
2025 Software Engineer Salary Guide: US, UK, and Australia
Updated compensation data across all seniority levels and major markets. What to pay to attract and retain top engineering talent this year.
Interview Design
January 2025
The 5 interview mistakes that make great engineers turn down your offer
Your interview process is also a sales process. Here's what technical interviews that lose candidates look like — and how to fix them.
Hiring Market
January 2025
Engineering hiring in 2025: what's changed and what to expect
Post-layoffs, AI disruption, and a recovering market. A clear-eyed look at what the engineering talent market looks like for technology companies in 2025.
Leadership Hiring
December 2024
When to hire your first Engineering Manager (and when not to)
The EM hire is one of the most consequential decisions for a growing tech company. Here's a framework for getting the timing and profile right.
Employer Brand
November 2024
How to build an engineering employer brand on a startup budget
You don't need a $50,000 employer brand campaign to attract great engineers. Here are the five highest-impact things you can do right now.